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Audience Profile
FoodNetwork.com leads the top food sites in engagement for 1st quarter 2010
Site Metrics:
- 10.0 million unique visitors
- 198.5 million monthly page views
- 2.5 sessions per person
- 11:16 average minutes per person
- 20 pages per person
- 8.3 million monthly video plays
- Source: Nielsen Online RDD//Online Panel, monthly average July-September 2009.
"From television viewer to online user to consumer and back again. That is the powerful FoodNetwork.com circle that brings a pre-qualified audience face-to-face with the advertiser.
More than just a recipe resource, FoodNetwork.com is an integral component of the Food Network brand promise. It sparks creativity in viewers' kitchens and self-empowerment in their lives, linking them inexorably to Food Network's outstanding on-air properties."
Audience Insights
- • Median Age: 45.8
- • Median HH Income: $72,705
- • 74% prepared 5+ meals at home in the past 7 dayss
- • 72% of users agree that they get valuable information from FoodNetwork.com
- • 69% are Grocery Decision Makers
- • 54% have entertained at home in the past 30 days
- • 57% of users agree FoodNetwork.com gets them to try new things
- • 45% of users agree that FoodNetwork.com is a way to learn about new products
- Source: Nielsen//NetRatings 1Q10 Monthly Average, @Plan Rel 1 2010, Omniture 1Q10 Monthly Average Video Plays, Experian Simmons Spring 2009 Multi-Media Engagement Study, Filter A25-54
SN Digital
A division of Scripps Networks, SN Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. SN Digital sites are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.
SN Digital Advertising Opportunities
Advertising Essentials
Food Network Magazine Advertising Opportunities
If you are interested in advertising in the Food Network Magazine, please click here.
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