Guy Takes Manhattan

Guy Fieri shows Food Network Magazine his new baby: a giant restaurant in the heart of New York City.
Guy Fieri's French Fries

mp-guy095.jpg

Guy Fieri seasons the ski-on french fries.
View More Photos

Photo by: Mark Peterson

Mark Peterson

Guy Fieri seasons the ski-on french fries.
View More Photos

The most requested thing at Guy Fieri's newest restaurant—a three-level, 500-seat behemoth in New York City's Times Square—is the man himself. "Everyone asks me, 'Is Guy here?'" says Andrew, a waiter working the lunch shift. Of course, Guy, who lives in Northern California, can't be there every day, but when we stopped by a few months ago, the star of Diners, Drive-ins and Dives was in the house, making last-minute preparations for the restaurant's official grand opening. As he walked through the dining room, he shook hands, posed for pictures and signed butcher-paper place mats for his fans, then took a good close look at his completed restaurant. "This turned into a cool joint," he says.

Not too long ago, Guy's American Kitchen and Bar was a dilapidated 16,000-square-foot warehouse. Guy and his business partner spent one year—and $8 million—turning it into what it is now. "My restaurants are my children," Guy says. "But this one was like having quintuplets." New York City is known for its big crowds and tough critics, which Guy is learning how to handle. "Huge kudos to guys like Bobby Flay who make it in New York, because it's a whole different world," he says. Guy's biggest challenge was coming up with a menu that balanced quality with the speed and volume you need to feed a Big Apple crowd. "I wanted to do handmade pot stickers, but there was no way to do hundreds and hundreds from scratch," Guy says. "The menu ended up 50 percent of what I wanted it to be." But Guy is not disappointed: He's particularly proud of his Ain't No Thing Butta Chicken Wing wings with "bleu-sabi" sauce; the Dragon's Breath Chili; and the rotisserie special, Winner, Winner Chicken Dinner. If you can't figure out exactly what kind of food this is, that's sort of the point. "This isn't Italian food and it's not American food—it's Guy food," he says.

Now that the restaurant is in full swing, Guy admits there's one part of it that bothers him: Behind a stairwell is a wall of antique egg beaters—his business partner's design idea (Guy has never been a fan of eggs). "It kills me every time I walk by it," he says.

Next Up

Car Guy: Guy Fieri's Car Collection

Guy Fieri shows off his collection of American wheels to Food Network Magazine.

Diners Declassified: Behind the Scenes with Guy Fieri

Food Network Magazine has the real story behind Diners, Drive-Ins and Dives.

Guy Fieri's Diners, Drive-Ins and Dives Nominated for a Primetime Emmy Award

For the third year in a row, Guy's fan-favorite series has scored a coveted Emmy nomination.

‘Popcorn Guy’ Goes Viral on TikTok

And now we guess he’s headed to the Oscars?

Food and Fun Become One on Guy's Ultimate Game Night

The all-new culinary competition will feature a mix of chefs and celebrity guests.

Guy Fieri's Tournament of Champions Returns for Its Wildest, Most Unpredictable Season Yet

Season 4 premieres Sunday, Feb. 19 at 8|7c and streams on discovery+ the same day.

Guy and His Family Begin an Epic RV Adventure on All-American Road Trip

Tune in on Friday, June 3 at 9|8c to watch as Guy, Hunter, Ryder and Lori pack up the van and hit the road.

Latest Stories