Cadbury Crème Egg Fans Cluck Up a Fuss Over Recipe Change
When you tinker with a beloved holiday-candy staple, you’ve got to figure you’ll freak a few people out. But even so, the level of outrage cracked open by Mondelez International’s admission that it had changed the recipe of the Cadbury Crème Egg, that paragon of confection perfection, has been, perhaps, a bit ova the top.
“Stop all the clocks. Cut off the telephone. Prevent the dog from barking with a juicy bone,” Adam Gabbatt wrote in The Guardian on Monday, when the change was confirmed, saying it would “go down in confectionery history as a bad day. A hurtful day.”
Gabbatt’s sugar-coated tongue was firmly in his cheek, one imagines, but it’s not entirely clear if the same can be said of the chorus of boos that greeted the news on Twitter. “BLASPHEMY! MORAL OUTRAGE! DISGUST! SOBBING!” wrote one Crème Egg loyalist, who was also responding to the company’s reducing the number of eggs in a multipack without lowering the price. And was New York City tea shop owner Nicky Perry cracking wise when she fumed to The Daily Beast that she was “disgusted” and “appalled” and thought a boycott was in order – and vowed to throw a batch of the new eggs in the Hudson River and “stage our own Boston Tea Party”? Maybe.
But all yolking aside, fans of American Cadbury Crème Eggs needn’t worry. The recipe of the eggs distributed here in the U.S. of A., which are made by Hershey, will not change.
Mondelez, a spinoff of Kraft Foods, which acquired Cadbury in 2010, scrambled to address the outrage, saying the recipe tweak will affect only Crème Eggs sold in the U.K. The British candy eggs used to be made with Cadbury’s Dairy Milk chocolate, but now they will instead be made with "a standard, traditional Cadbury milk chocolate,” a company spokeswoman told CNN, adding that the "fundamentals of the Cadbury Crème Egg” – chocolate surrounding white and yellow sugary goo (my description, not hers) – “remain exactly the same.”
And if British consumers continue to royally reject the newfangled version, well, someone at the company’s gonna have egg on his or her face.