The All-Nachos Restaurant You Never Knew You Needed
Every so often the world brings you something that satisfies a deep need you had no idea you had. Like, for instance, delivering fabulous, easily returnable shoes to your door. Or, perhaps, providing you with a restaurant exclusively devoted to nachos.
Actually, we can thank the same man for both of those things. Nick Swinmurn, the guy who launched Zappos — and then left his job as the shoe e-tailer’s CEO in 2006, three years before the company was sold to Amazon for $1.2 billion — has just opened an all-nacho restaurant in California, with an eye toward rolling it out to other regions, should the idea prove successful.
And what’s not to succeed? Nachoria, which opened on January 6 in Burlingame, Calif., near San Francisco, offers diners a basic ($12) order of nachos — with corn tortilla chips and cheese sauce that are housemade, plus roasted red peppers, caramelized onions, green onions and queso fresco — to which, for $2 more, they can add grilled chicken, steak, carnitas or shrimp, or, for $3 more, ceviche.
And while nachos are definitely Nachoria’s main thing — “purveyors of the triangular arts,” the website boasts — if they are nacho thing (get it?), you also have the option of tacos, quesadillas or a salad. And there’s beer to wash it all down.
Swinmurn told SFGate.com that he’s been holding on to the idea for an all-nacho restaurant since 1998, when he first got a trademark for the word “Notchos.” It came to him while he was eating at an Atlanta steakhouse and noticed his fellow diners ordering different variations on their nacho appetizers. At the time, he thought to himself, “That’s not a bad idea for a concept.”
Indeed, it is not. Nothing is bad if it’s covered in enough cheese, right?