This Customizable Gum Lets You Chew Dessert All Day

Specialty gum company Project 7 has introduced a new line of “gourmet gum” that allows the chewer to create different flavors by combining sticks of gum.

There was a time, not that long ago, when chewing-gum flavor choices were relatively limited: You had your mints and your cinnamons, your bubble-gum flavor and your catchall tutti-frutti.

Of course, one look at the vast and varied gum display at your local drugstore today makes it clear that those humble days are long gone.

Further evidence: Project 7, a California-based specialty gum company that partners with nonprofits to give back in “7 areas of need,” has introduced a new line of “gourmet gum” — Build a Flavor — that allows the chewer to create different flavors by combining sticks of gum.

For instance, Key Lime Pie packages feature 12 sticks of Key lime flavor-gum and 12 sticks of cream pie-flavor gum. You can mix them to create the taste of Key lime pie, in whatever ratio you choose (2:1, 1:2 ...), or you can chew each flavor individually.

“The idea is to let people be creative and get multiple flavors out of one pack,” Project 7 CEO Tyler Merrick recently told the industry site Confectionery News.

Other flavors in the line, which is now available in Target stores nationwide and expanding into other retail outlets soon, include S’mores (“toasted mallow” and ‘”choco graham”) and Cookie Dough Yo (cookie dough and vanilla ice cream). Half and Half (sweet tea and lemonade) and Strawberry Margarita (presumably self-explanatory) flavors are coming soon.

“At the core, it’s fun and makes gum like a food experience and not just a habitual breath freshening device,” Merrick said.

Now, that’s something to chew on.

Photo courtesy of @project7
Keep Reading

Next Up

Just Desserts All Day Long — Chopped After Hours

Catch an all-new episode of Chopped After Hours, where the judges cook with mystery basket ingredients from the show.

Diet Myths, Debunked: Does Chewing Gum Lead to Weight Loss?

We hear nutrition advice all over the place -- from friends, family or even strangers (I've heard the strangest things in elevators). In this new series, we're taking on nutritional urban legends and giving you the real story. This week: does chewing gum really help you lose weight?

What to Watch: All-Star Thanksgiving, and Turkey Day-Inspired Desserts on Holiday Baking Championship

This week, tune in for All-Star Thanksgiving, and Turkey Day-Inspired Desserts on Holiday Baking Championship.

Spotlight Recipes: Valentine’s Day Desserts

Instead of buying overpriced flowers and gifts, cook up a tasty treat for your special someone. Serve these as a special dessert, give them away to friends, or pack some in your little ones' lunchboxes.

Green St. Patrick's Day Desserts

On March 17th you'll likely be decked out in green attire so why not whip up some green desserts to go with the theme?

15 Valentine’s Day Desserts

These lightened goodies are the perfect way to show your sweetie you care without busting their waistline.

The Customizable Pizza — Meatless Monday

Skip delivery pizza and make easy pies from scratch with Food Network's go-to recipes for dinner and dessert pizzas alike.

Reading List: New “Let’s Move” Campaign, Jilllian Michaels' Lawsuit & A Snowy Dessert

In this week’s nutrition news: the FDA urges increasing the serving sizes listed on packaged foods, Jillian Michael’s sued over her weight loss supplement and find out what Abe Lincoln ate.