Will Tea Be Hot in 2017?

464628026

464628026

Photo by: Simotion ©Simotion

Simotion, Simotion

No one knows exactly what the coming year will hold, but food experts have their suspicions — and a group of them are predicting that 2017 may be a big year for tea.

Green tea, for example, may be particularly hot. It has just landed on a list, based on a national survey of 1,700 dietitians conducted by food and health PR firm Pollock Communications and Today’s Dietitian magazine, of the top 10 superfood trends set to take off in 2017. Green tea’s rise reflects a trend toward more “mindful eating” and the consumption of foods with “health-promoting qualities,” Today’s Dietitian Mara Honicker said in a release about the survey.

Look for major growth, too, in the consumption of matcha, the finely ground green tea powder that was an essential ingredient in Japanese tea ceremonies as far back as the 12th century and that has gained popularity in America in recent years.

Big beverage companies are expected to launch new tea products to capitalize on the trend as well. Nestea, for instance, is planning to polish up its brand identity and bring two new lines of tea to market in the coming year, industry news site BeverageDaily notes, including a line of “real brew” tea that will include a lightly sweetened USDA certified organic green tea.

“There’s a lot of innovation in the tea category,” Louise Pollock, president of Pollock Communications, told BeverageDaily, adding that millennials, in particular, are embracing tea of all types and flavors — green, black and beyond — and are set to drive growth in 2017 and 2018.

And tea’s ascent will likely not falter in the near future. A recent report by Persistence Market Research suggests that the global tea market will climb from an estimated $14.45 billion by the end of 2016 to $21.33 billion in 2024, with black tea set to perform especially well.

Cream and sugar, anyone?

Related Links:

10 Afternoon Tea Spots Across the Country

8 Things Only Southerners Know About Tea

High Tea and Afternoon Tea Are Not the Same Thing

Photo: iStock

Keep Reading

Next Up

Tea 101

Everything you've ever wanted to know about tea (and tisanes).

Tea Time: Celebrate National Iced Tea Day

Break out the iced tea on June 10 to celebrate National Iced Tea Day with these healthy iced teas.

Win This Tea Kettle!

We're giving away one Circulon Teakettle each to three randomly-selected commenters.

Melissa's Tea Sandwiches

Perfect for a tea party, Melissa's finger sandwiches are fun to make with the kids.

50 Tea Sandwiches

Food Network Magazine has given an old-fashioned favorite a fun new twist.

Cook with Tea

To add flavor without extra calories, turn to your favorite tea bags.

Win This Tea!

We're giving away one canister of Le Palais des Thés tea, plus a package of small filters and a Tea Lover's book to four randomly-selected commenters.

Iced Tea, Lightened Up

A tall glass of iced tea is perfect is perfect for chilling -- and re-hydrating -- in the summer heat. You can make a large batch in no time (please, none of that powder stuff!), but knowing what to put in it is the important part. Here are some mixtures to try.