White Chocolate Fans, Your M&M’s Will Soon Be Here
White chocolate has its devout fans, who think it’s the best chocolate, and its equally dedicated detractors, who may even question whether it really deserves to be called “chocolate” at all.
Those who fall into the former camp will be happy to hear they’ve scored a victory that will melt in their mouth, not in their hand. White chocolate M&M’s (or M&M’s White Chocolate, as they will officially be known) will arrive in stores in May — and they will be there to stay.
Previously a pastel-candy-coated seasonal offering was released for a limited time each spring, but now M&M’s White Chocolate — in classic M&M’s colors — will be available all year long. Suh-weet!
“M&M’S White Chocolate will hit shelves at select food, mass, convenience and drug stores nationwide starting in May 2017 in Singles (1.5 ounces) packs that feature the brand’s iconic colorful candy shells,” a Mars spokesperson confirmed to FN Dish. “Fans of the brand will now be able to enjoy M&M’S White Chocolate year-round.”
Because why should the Easter Bunny have all the fun? Now you can dream of a white chocolate M&M Christmas. Or Thanksgiving. Or Fourth of July.
Photo courtesy of Mars, Incorporated