TikTok Sensation Tabitha Brown's New McCormick Seasoning Sold Out in 39 Minutes
When will it be back in stock?
Photo courtesy of McCormick
The people have spoken and they love Tabitha Brown. The social media personality, who gained recognition thanks to the motivational wisdom and vegan recipes she shares on TikTok, launched a new seasoning with McCormick called Sunshine All Purpose Seasoning — a nod to Brown’s positive catchphrases and joyful personality.
The salt-free spice blend boasts Caribbean influence and is packed with bright and warm spices such as mango powder ginger, thyme, turmeric and allspice. Not surprisingly, it has proven to be incredibly popular thus far.
Case in point: When Sunshine All Purpose Seasoning went on sale on July 8, it sold out in under an hour. Brown initially posted on Instagram: “Today’s the day! #SunshineSeasoning is NOW AVAILABLE! Click the link in my bio to purchase! Tag me once you get your product, I can’t wait to be in your kitchens,”
Minutes later, she followed up with a very important development, writing: “🎉🎉UPDATE 🎉🎉. Y’all SOLD OUT Sunshine in 39 minutes 😭😭🙌🏿🙌🏿🙌🏿. 🙌🏾☀️.”
Brown then shared another Instagram update in which she thanked her fans for their support. “Thank y’all so much for your support!! 🙌🏿🙌🏿🙌🏿😭😭😭🙌🏿🙌🏿🙌🏿🙌🏿 OOHH GOD I THANK YOU🙌🏿🙌🏿,” she wrote. “I am overwhelmed by the response to #SunshineSeasoning!!!. 🌞.”
In an effort to preempt questions about when Sunshine All Purpose Seasoning will be available for purchase again, Brown added: “Unfortunately, it is all sold out, but we’re working to blend another batch! Stay tuned for updates this Fall.”
Additionally, a representative for McCormick confirmed to Food Network that a restock of Sunshine All Purpose Seasoning is in the works and is planned for the fall.
While some celebrities simply partner with brands to release a product, Brown was hands on with her tasty spice blend. In fact, she worked alongside the McCormick flavor scientists to create the flavorful product, which goes well with sweet potatoes, farro, tofu and more.
“Sunshine for me is about spreading positivity. I always say, ‘Have a good day and if you can’t, don't you dare go messing up nobody else’s.’ This seasoning is all about bringing that radiance and positive energy into your kitchen,” Brown said in a statement. “You can use the Sunshine All Purpose Seasoning on any dishes you have planned this summer, whether it’s for heading out to a BBQ or cooking at home because that's your business.”
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