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Big Chocolate: Mars and Hershey's

Episode IZ0106

Few foods make people weak in the knees the way chocolate can. Capitalizing on the addictive cocoa confectionary has been huge business for two companies who have been neck-and-neck for supremacy for almost a century – Mars and Hershey's. Whether it was forming entire towns dedicated to chocolate production or becoming the snack of choice for a popular extra terrestrial, these bars, bites, duds, kisses, pieces and patties continue to be irresistible...and very lucrative.


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