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Why We Ask for Certain Information

We do not share personal identifying information with any third party without your permission. Then why do we ask all those questions? Read below for a summary or refer to our privacy policy for complete information.

What's required and why?

  • Email/confirm email: Email is our primary form of communication. We need a valid email address to respond to your questions, enter you into sweepstakes, and fulfill online service requests, among other activities.

  • First name/last name: If we need to mail or telephone you in response to a question or requested service, we need to know whom we're contacting.

  • Address/city/state/zip: Our website, TV programming, and advertisers can provide more relevant content and offers if we know where our audiences live. We also need postal addresses to mail printed materials when requested, to bill for any store purchases, and to send official correspondence when necessary.

  • Daytime phone: Especially in situations where there are technical problems, we may need to assist you by telephone.
    Personal phone calls are also the only way we contact winners for some of our sweepstakes.

  • Birth year/gender: Just as with your postal address, our website, TV programming, and advertisers can provide better content and offers if we know more about our audiences.

  • Question/Comment: Now that we know a little about you, we want to hear what you have to say!

Who sees this information?

We're dedicated to protecting our users. Generally, only those directly involved with providing the service connected with your email query will see your personal information. Please see our Privacy Policy for full details.

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