Study Reveals: Fresh Fruit is the Number One Snack Choice

A study by the NPD Group revealed that folks with healthy overall diets choose fruit as a snack, and they snack more often.
By: Elizabeth Armour

The NPD Group, an Illinois-based market research firm, recently released a study showing that fresh fruit is America's top choice for snacking - more so than any other sweet or savory option. According to the report, fresh fruit is eaten 55 times per capita each year as a snack, with chocolate following in second place at 45 times, and potato chips in third place at 30 times. Nuts and cookies are eaten, respectively, 27 and 22 times per year by the average US consumer, while crackers, yogurt, ice cream, and others tie at 17 times.

The report found that individuals with healthier overall diets snack between meals, and that their snack choices tend to be healthier ones. The study also showed that snacking now makes up 20% of all eating occasions in this country, with mid-morning snacking showing the most explosive growth.

Apples, oranges, and bananas by themselves are great snacks and very portable; they can also easily be made more substantial with the addition of a few heart-healthy nuts or a spoonful of peanut or almond butter. Try choosing a piece of fruit next time you're craving a sweet treat between meals in order to increase your fruit intake and improve your health.

TELL US: How often do you choose fruit as a snack?
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