BBQ Beef Brisket Sandwich with Watercress Salad with Shaved Fennel and Grapefruit

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Watercress salad:

4 ounces watercress

4 slices or wedges ruby grapefruit

1/2-ounce shaved fennel

Salt and freshly ground black pepper

1 lemon, juiced

1/2-ounce extra-virgin olive oil

Brisket:

2 1/2 ounces BBQ sauce

5 ounces sliced beef brisket

3 slices sharp Cheddar

Salt and freshly ground black pepper

1 brioche roll, sliced and toasted