Brewed Awakening Rib Roast

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Brine:

4 cups warm water

1/2 cup kosher salt

4 cups brewed French roast coffee

1 standing rib roast, 3-bones, about 6 pounds

Rub:

1/4 cup dark brown sugar

1 1/2 teaspoons ground sage

1 1/2 teaspoons Hungarian paprika

2 tablespoons chopped fresh parsley

1 1/2 teaspoons garlic powder

1/2 teaspoon ground white pepper

1/4 cup plain bread crumbs

1/4 cup freshly ground French roast coffee, or espresso

1 1/2 teaspoons kosher salt

Freshly ground black pepper