Season 1, Episode 1

Cola Wars: Coke and Pepsi

This episode explores the long standing battle for cola supremacy between everyone's favorites - Coke and Pepsi. From their beginnings as "medicinal beverages" to their divergent branding and marketing campaigns (Pepsi used famous celebrities while Coke opted for creating new faces – Santa Claus, Max Headroom, etc.) to the Pepsi Challenge and the height of the Cola Wars in the 1980's.
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