Heavyweights

Serial Cereals: Kellogg's, General Mills & Post

There is a long history between three companies – Kellogg's, General Mills & Post – who made their names putting sugary bits of oats into boxes and enticing kids to eat breakfast. From its birth in a sanitarium to its recent healthy revolution, cereal has been a cheap and easy breakfast mainstay since the Industrial Revolution with these three companies truly thinking outside the (cereal) box. (Episode: IZ0202)