Heavyweights

The Big Chill: Swanson's and Stouffer's

The dawn of TV led to many things, not the least of which was the much-maligned but quite beloved TV dinner. This amazing innovation brought frozen meals into every American home and two companies, Swanson's and Stouffer's, have led the revolution for over 50 years. But as time and taste changes, so must the business model of frozen food and these heavyweights have responded in vastly different ways. (Episode: IZ0206)