If We Build It, They Will Come.

By: Sommer

In promos, sometimes our chefs share the spotlight with surprising co-stars: the graphics. The Viva Daisy! spot is no exception, as we’re hoping you’ve already seen on-air. I casually stalked Senior Designer Christopher Clarke and Writer/Producer Steve Tardio paparazzi-style from start to finish as they collaborated and created this promotional piece. Now I am excited to share my roomy front-row seat with you...

[pickle url="http://www.pickle.com/flshentrw/cp20/VP/1717/FOOD/1034273"]

steve-and-christopher

Christopher and Steve first brainstorm graphics ideas while reading over the script. The overall concept they developed highlights Daisy’s “spice” and “flourish” through the dynamic movement of the camera, as it twists and turns through Daisy’s world. Christopher creates the graphics portion of the promo, and Steve pulls show footage from Viva Daisy! to incorporate into the spot.

nic-giants-124
viva-daisy-029

Christopher hand sketches his initial ideas for the graphics. Viva Daisy! is actually just one of four or more spots that Christopher creates graphic elements for in a given week.

Christopher builds out all sorts of graphic elements, in this case a handful of sunset-colored shapes.

nic-giants-167

His graphics are imported into an editing system along with the footage from Steve in order to build the final spot you see on the air.

viva-daisy-0171
Happy Wednesday!

Sommer, Creative Services

Next Up

Why We Love Tofu

If you’re looking to reduce your cholesterol or eat more plant foods, tofu is an excellent protein-packed option.

Here Comes Pumpkin Spice Glazed Turkey

The pumpkin spice antics have shown no signs of stopping.

Come with Me to Christmas In Brazil

Plus two traditional recipes that are on my Christmas dinner table.

Wendy’s Chili Now Comes in a Can

So you can eat it at home as well as in restaurants.

Starbucks Pink Drink Now Comes in a Bottle

You can toss the fan favorite in your cart on your next grocery run.

We Found Emily Mariko's New Favorite Dinnerware

Take your salmon rice bowl to a new (Emily-approved) level!

We Tested Caraway's New Steamer Set

If you own a Caraway Cookware Set and are curious about this brand-new accessory, here's our honest review.

Create a Build-Your-Own Hot Dog Adventure

Ketchup with old friends and relish the summer in style.

Will Dairy Queen’s Cherry Dipped Cones Ever Come Back?

The fast food chain is discontinuing the flavor.

Kraft Mac & Cheese Microwaveable Cups Now Come Gluten-Free

You don’t have to miss the flavor of that nostalgic blue box.

What's New