Scent Marketing and Champagne Science

Scent Marketing and Champagne Science

The Sweet Smell of Success: Those smells that waft out of Cinnabon and other aromatic food and retail establishments are no accident. They're actually a deliberate attempt to draw customers in — and there's a name for the thinking behind them: scent marketing. "The battle for noses is getting intense," the Wall Street Journal reports. "Restaurants are adjusting recipes to make aromas more concentrated and pleasant." They're also enlisting other scent strategies: For instance, Cinnabon puts its ovens near the front of the store to maximize the smell of fresh-baked buns; moving them to the back, as an experiment, "significantly" lowered sales. That's nothing to sniff at. [ The Wall Street Journal]

Bring on the Bubbly: You may not ever have thought to wonder how many bubbles there are in a glass of champagne, but French scientist Gérard Liger-Belair, who, as the author of Uncorked: The Science of Champagne, tends to look much deeper into his flute than the rest of us, has popped the cork on that question and found an answer: about 1 million. Liger-Belair reached that conclusion after conducting a study "based on theoretical models combining ascending bubble dynamics and mass transfer equations," published in the Journal of Physical Chemistry. The specific number of bubbles may vary, he notes, based on variables like the wine, the glass and the temperature. Which explains what happens when you open a warm bottle of the sparkly stuff. [ Journal of Physical Chemistry via The New York Times]

Beyond the Styrofoam Cooler: Speaking of warm beverages, the Japanese company Takara Tomy A.R.T.S is introducing a new product that will cool your unchilled can of beer to the highly drinkable temperature of 39-42 degrees F at the press of a button, in only four minutes. (Sure, you could just put the thing on ice, but where's the fun in that?) The Premium Beer Server GOKUREI, which retails for $76.55, also allows you to serve your beer in a glass with a press of a lever — and control the ratio of brew to froth. And since it's battery-operated and weighs only 1.5 pounds, it's designed to be portable. Did someone say "picnic"? [ RocketNews24]

In Other Food News: In a vote that has attracted national attention, the residents of a county in agriculture-heavy southwest Oregon have voted to ban genetically engineered crops from the area. [ Associated Press]

Next Up

Champagne vs Sparkling Wine: What's the Difference?

Plus which types of sparkling wines taste like Champagne--at a fraction of the price.

Duff Goldman and His Puppet Crew Explore the Science Behind Your Fave Dishes and Desserts

Duff’s Happy Fun Bake Time will stream exclusively on discovery+ starting Thursday, April 29.

This Gadget Can Keep Your Champagne Bubbly for 4 Weeks

Make any day a celebration with the newest Coravin model.

A Dubai Hotel Built a Record-Breaking Pyramid Out of Champagne Glasses

The delicate, breathtaking structure took 55 hours to create and towered 27 feet high.

The Sweet Scent of Basil

I absolutely love baking with basil. It adds a wonderful layer of flavor that’s not so common in desserts. Keep in mind there are many varieties of basil, each yielding completely different flavor profiles.

Champagne Cocktails

Mix up 9 tasty takes on the classic celebratory drink.

Science Class: Fun Food Projects

Teach your kids a few basic science concepts using items you can find right in your kitchen.

Ryan Reynolds Hits Viral Gin Marketing Gold

He ghost-wrote a hilarious review for his own liquor brand, Aviation Gin; the “likes” are still rolling in.

On TV

Chopped

10am | 9c

Chopped

11am | 10c

Chopped

12pm | 11c

Chopped

1pm | 12c

Beat Bobby Flay

2:30pm | 1:30c

Beat Bobby Flay

3:30pm | 2:30c

Beat Bobby Flay

4:30pm | 3:30c

Beat Bobby Flay

5:30pm | 4:30c

Beat Bobby Flay

6:30pm | 5:30c

Beat Bobby Flay

7:30pm | 6:30c

Beat Bobby Flay

9:30pm | 8:30c
On Tonight
On Tonight

Beat Bobby Flay

10pm | 9c

Beat Bobby Flay

10:30pm | 9:30c

Beat Bobby Flay

11:30pm | 10:30c

Beat Bobby Flay

12:30am | 11:30c

Beat Bobby Flay

1:30am | 12:30c

Beat Bobby Flay

2:30am | 1:30c

What's New