Spray Cake (Think Whipped Cream) Is Now Actually a Thing

Photo by: Spray Cake (Facebook) ©Spray Cake (Facebook)

Spray Cake (Facebook), Spray Cake (Facebook)

Is a ready-to-bake cake you spray like whipped cream from a can (and then pop in the oven or microwave) "the future" of dessert? That may be an overstatement, but Spray Cake, an award-winning product created by a couple of Harvard University undergrads, does seem increasingly poised to gain some millennial market traction.

Back in April, Harvard sophomores Brooke Nowakowski and John McCallum took top honors in the Harvard Innovation Lab challenge, along with a $10,000 prize, for their innovative cake in a can (not to be confused with cakes you bake in a can).

Nowakowski told the Boston Herald that the team planned to use to the award as a "launchpad" to bring the product, originally created for a science-of-cooking class, to market.

The prize money, McCallum told KNOE 8 News, would "go toward buying machinery and after that just producing the first few runs to get those in stores" — perhaps even by the end of this summer.

The product got another boost in late June, when Providence, R.I.-based ad agency Nail Communications won first place in The Ad Club of New England's first-ever " Brand-a-thon," which aims "to provide startups with the kind of marketing and branding genius typically reserved for the biggest, global brands," with a fresh and brash campaign for Spray Cake. Nail's campaign featured plans for pop-up shops and store delivery via a high-tech car with gull-wing doors, positioning Spray Cake as a dessert for millennial cake eaters.

Meeting its target audience where it was, the campaign also featured a fab and sneakily funny YouTube video. Here's wishing we could can the look on the video star's face and spray it whenever we were in need of a laugh.

(Photo: Spray Cake)

Next Up

Yogurt Liqueur Is Now an Actual Thing

You can enjoy your yogurt straight up or frozen, and now, you are cordially informed, you can enjoy it as a liqueur.

Spinach Ice Cream Is Now a Thing

A Brooklyn-based scoop shop has teamed up with Popeye’s people to launch a sailor-celebrating flavor.

Pitless Avocados Are Now a Thing

A British department store is selling a pitless avocado that can be eaten whole — no slicing needed!

Pickle Pizza? Yeah, That’s Now a Thing

Back off, pizza purists, it actually sounds pretty good.

Pumpkin Spice Chicken Wings Are Now a Thing

The PSL craze has reached new heights.

DIY Avocado Toast Kits Are a Thing Now

They're perfect for millennial snackers on the go.

Really Expensive Smoked Water Is a Thing Now

A Welsh sea salt company is capturing international attention for its new fancy smoked water.

Father's Day Treats He'll Actually Like (Think Carrot Cheesecake!)

This Father's Day, bake Dad a few batches of the good stuff — like doughnuts, chocolate chip cookies, bacon-and-cheddar pastries and more from Food Network.

Breakfast at Tiffany’s Is Now an Actual Option

The high-end jewelry store just opened a cafe at its New York flagship store.