Pizza Hut's New Menu Tracks Your Eyes and Reads Your Mind

Ordering a pizza has always been the lazy way out of dinner prep. Now it’s gotten even lazier: At Pizza Hut, you can now order pizza using only your eyes.

Ordering a pizza has always been the lazy way out of dinner prep. Now it’s gotten even lazier. Like, way lazier.

Pizza Hut is experimenting with a new technology that allows you to summon a pizza without lifting a finger or saying a word. In locations across the U.K., with an eye toward a possible eventual U.S. roll-out, the pizza powerhouse is replacing regular menus with tablets customized to track customers’ eye movements as they peruse their options.

Yes, now you can order pizza using only your eyes.

You don’t even have to think too hard, or maybe even at all. “ The world's first subconscious menu,” as it is being dubbed, claims to know what you want even when you don’t know it yourself.  Based on which of 20 ingredients you glance at the longest, the tablet claims to discern the pizza you secretly desire, from one of 4,896 possible combinations, and places your order.

The whole process supposedly takes “exactly 2.5 seconds,” according to a news release from Stockholm-based Tobii Technology, which spent six months developing the product. The company boasts of a 98 percent pizza satisfaction rate. (If you change your mind or mood, just flick your eyes on the “restart” button.)

“By the time you think you’ve chosen, your subconscious has already done it for you,” the company asserts in a promotional video explaining how the process works.


Photo courtesy of Tobii Global Press Room and Creative Commons

Next Up

Food News: Hotels Debut Healthier Menus

Fairmont Hotels and Westin Hotels & Resorts are setting the standard for new hotel meal options. Both companies have rolled out healthy menus for even the pickiest of eaters.

Nutrition News: Taco Bell and Pizza Hut Get Real, Kids’ Summer Fitness Tips, Skim vs. Whole Milk

Taco Bell and Pizza Hut cut artificial ingredients, find out how to keep your kids healthy and fit this summer, and consider skipping the skim and drinking whole milk.

New York State of Mind on The Next Iron Chef — Critical Moments

Next Iron Chef judge Simon Majumdar joins us on the FN Dish each week to share his insider’s take on what went down Sunday night.

Sunday's Star Menu: Alex Guarnaschelli's Sweet and Savory Pizzas

What do you eat while watching Food Network Star? Snap photos of what's cooking, and share them with us via Twitter and Instagram using #FoodNetworkStar.

Nutrition News: Cutting Sugar, Fast-Food TV Ad Consequences and November’s Best Vegetables

Cutting sugar is great for kids’ health, yet watching fast-food TV ads may not be. Plus, find out which vegetables are at their best in November.

Want to Cook with Your Kids? Read Chef Jonathon Sawyer's New Cookbook, Noodle Kids

Chef Jonathan Sawyer is getting kids to explore their taste buds beyond the normal macaroni, and he's sharing all his kid-friendly, healthful recipes in his new cookbook, Noodle Kids.

Food News: Darden Restaurants and Michelle Obama Team to Revamp Menus

Darden Restaurants, the company who owns Red Lobster and Olive Garden recently pledged its commitment to revamp menus in an attempt to reduce calories.