Food Network Launches New “Discover Food Network” Channel on Snapchat
Now you can get even more Food Network! Find us via Snapchat, the wildly popular mobile conversation app. We've launched as the exclusive food partner on Snapchat's new Discover experience, with daily food-centric content curated just for Food Network fans and the millions of Snapchat users around the world. The Discover Food Network channel is a new way for users to explore our content right from their phones. If you already have Snapchat, be sure to download the latest version and you'll be able to swipe right into the experience.
From videos to recipes and even exclusive tips, users will have an authentic food experience, optimized specifically for the mobile platform. Meatless Mondays and Dinner in 10 are just a couple of the fun weeknight ideas offered on the channel, which will allow users access to the content for 24 hours before it disappears. Users can tap and swipe left to flip through the daily edition, which contains five to 10 stories selected for the service by the Food Network team.
"Food Network has led the dialogue around food for more than two decades, informing and entertaining passionate and engaged fans, and we are excited to bring it to the Snapchat platform," says Brooke Johnson, president of Food Network & Cooking Channel. "Audiences are more food-conscious than ever before, and the Discover Food Network channel on Snapchat will provide users with the great content they love, designed specifically for their mobile devices."