Jack Nicklaus Takes a Shot at the Ice Cream Market

Golf great Jack Nicklaus is taking a swing at a new venture: He’s launching his own line of premium ice cream.

Fore! Jack Nicklaus is taking a big swing at a new venture: He’s launching his own line of premium ice cream.

The legendary professional golfer, now 75, has teamed up with Minnesota-based frozen food maker The Schwan Food Company to bring pints of Jack Nicklaus-branded ice cream to supermarket chains including Winn Dixie, Bi-Lo and Kroger. The ice cream, which sells for $2 and features the golfer’s smiling visage and a cute little gold bear on the label (a reference to Nicklaus’ nickname), will be available in seven flavors: Warm Spiced Butter Pecan, Chocolate Peanut Butter Swirl, Salted Caramel Toffee, Strawberry Lemonade, Triple Chocolate, Coffee and Donuts, and Homemade Vanilla.

Nicklaus and his wife, Barbara, have said they hope to link the new endeavor to their efforts on behalf of children’s charities, including the Nicklaus Children’s Health Care Foundation, which seeks to help families gain access to quality pediatric health care.

Fair(way) enough, but why ice cream? Apparently the golf great is a great big fan.

“It’s no secret that I love ice cream,” Nicklaus said in a release, adding that he had “never had so much fun in the research and development of a product.”

Sounds like someone might need a tasting-spoon caddy.

Photo courtesy of Schwan’s Global Supply Chain, Inc.

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