Dinners Feed Instagrammers' Hunger for the Perfect Shot
Here’s a cool concept: Israeli wine company Carmel Wineries, looking to capture the attention of the Instagram food-porn-posting generation, is sponsoring a strong of photo-courting fancy dinners called Foodography (no relation to Cooking Channel's Foodography).
At the events, diners — initially members of Israel’s food media elite (chefs, bloggers, journalists, critics), though now open to those willing to pay $155/hour — are treated to a series of photogenic dishes, created by Chef Meir Adoni of Tel Aviv’s Catit restaurant group, at a five-course meal. Each dish was designed around “the color and concept of red wine,” according to PSFK.
But the dishes aren't just for eating. The food is presented on two specially designed dishes — created by ceramic design artist Adi Nissani — complete with a smartphone slot for capturing perfect pics. One dish, called the “360,” features a spinning platform — for video footage capturing food from every angle. The other dish, the “Limbo,” includes a high backdrop for flawless still photos “no matter the strength of the diner’s photography skills.”
The dinners also offer diners a smartphone photography workshop presented by one of the country’s top photographers, Dan Perez. And of course attendees are encouraged to post their photographic efforts on Instagram.
For $155 an hour, here’s hoping diners are able to fill their bellies in addition to their social media feeds!