Would You Take Driving Directions from Colonel Sanders?

KFC and social navigation network Waze team up to bring you directions from Colonel Sanders.
Would You Take Driving Directions from Colonel Sanders?

Does your GPS sound like chicken? Now it can sound like KFC mascot Colonel Sanders.

In yet another move aimed at resurrecting its corporate mascot and late founder, Col. Harland Sanders, who kicked the bucket (sorry) in 1980 at age 90, KFC has teamed up with social navigation and traffic app Waze to lend Sanders’ voice to users’ navigation systems.

Not only will the colonel tell you when to turn right and where to turn left, but the white-haired, white-suited gent will also add color to your ride with extra-crispy witticisms like "Pothole on the road ahead. I'd fill it with gravy." (Listen here). The colonel will also offer directions to the nearest KFC. (Of course he will.)

"In our ads, the Colonel still thinks it costs $5 to fill up your car and that baseball is still America's number one sport, 'free of corruption and cheating of any kind,'" KFC US Chief Marketing Officer Kevin Hochman said in a press release. "But I can promise you his navigation instructions are more up to date."

Let’s hope. The Sanders navigation option (presumably voiced by Darrell Hammond, the SNL alumnus who’s playing the character on a new batch of TV commercials) is available to Waze users until August 16.

And if that doesn’t satisfy your appetite for all things Colonel Sanders, you can also learn about his history and help him catch babies and shoot stuff in a retro-rific online video game here. Finger-lickin’ … odd.

Photo courtesy of iStock

Next Up

Nothing Says Summer Like a Colonel Sanders Floatie

Which you now actually have a chance to win for free.

Would You Buffalo It?

The Kitchen hosts take a look at unique foods that include game day’s ultimate flavor — Buffalo Wing sauce!

What Would Bobby Do: Holiday

Bobby Flay’s longtime Food Network editor, Adam, gets inspired and makes Bobby’s Cajun-Brined Turkey for a holiday feast. Plus, he gets creative and “Bobbifies” recipes for Rum Punch and Austrian Country Stuffing.

What Would Bobby Do: Grilling

When it comes to the grill, Bobby Flay is a pretty tough act to beat. Adam decides to take some inspiration from the master and tries Bobby’s grilled rib eyes, then tops them off with his own spicy margarita recipe.

What Would Bobby Do: Brunch

Rock your next brunch Bobby Flay-style, as Adam did, with Bobby’s rocket salad with fried eggs, lemon-blueberry pancakes and spiked coffee.

Reba McEntire Is Not Too Chicken to Play Colonel Sanders

The country singer is the first woman (and first musician) to play the fried chicken chain’s late founder and spokesperson.

Take On Tilapia

Tilapia has gained popularity over the past 20 years. Once a fish that no one had heard of, now it's the seafood everyone wants to try. It is easy to see why – tilapia is affordable, easy to prepare and has a mild flavor that appeals to those who may not love fish. You might say it's the perfect "starter fish."

Guy Takes Manhattan

Guy Fieri shows Food Network Magazine his new baby: a giant restaurant in the heart of New York City.

Would You Order This Giant Margarita?

It’s basically a full fiesta in a glass.


What's New