Ice Cream Styling Tips from an Expert Instagrammer
I scream, you scream, we all scream for ... Instagram? Here’s the thing: Snapping a photo of your favorite ice cream treat (be it in a cone or cup, squished between two cookies or floating in root beer) so you can share it with the world can be its own brand of challenging.
How do you convey all that dairy-smooth deliciousness to your followers without ending up with a milky, melty mess on your hands (and your phone and your floor)?
Blogger Nastassia Johnson, who regularly posts droolworthy ice cream images, along with snaps of other sweets, to her Instagram account, @letmeeatcake, recently shared a few styling tips with Mashable.
Here are a few of her ideas you may want to incorporate into your own social media routine:
Get Vertical: Height adds dimension and visual interest, so layer scoop atop scoop. Stack flavors in alternating colors. Feel free to add unusual elements — like doughnuts or fruit — to make your photos even more eye-catching.
Mitigate the Melt: Johnson suggests popping a sheet tray into your freezer before you scoop. Then lay out the sheet tray with your scooper, a paper towel, a bowl of water and your pint(s). For ease and beauty, dip the scooper into the water and give it a quick tap on the paper towel between scoops. Put the scoops onto the sheet tray and pop the whole shebang back into the freezer (set to zero or lower) for about 10 minutes. This will ensure the scoops are good and frozen so you can maximize the time before they melt.
Get Creative: Shoot your ice cream against an appealing background or surface (white marble, perhaps?) and, when possible, in natural light. Move garnishes around with tweezers for added precision (and, we imagine, minimized risk of fingerprints). And keep wipes and water handy to clean up stray drips — but don’t sweat the melt too much. “A little bit of drip can look so delicious and natural," Johnson told Mashable.
Put Your Best Thumb Forward: Johnson advocates doing your own hand modeling, draping your well-manicured fingers around the cone, with the thumb front and center, for maximum appeal.