The Wine Bottle's Days May Be Numbered

A Boston-based startup wants to make wine bottles as we know them a thing of the past.
The Wine Bottle's Days May Be Numbered

Will wine bottles, as we know them, soon be a thing of the past? If a Boston-based startup named Kuvée has its way, the answer to that question will be yes. The firm, founded by a successful software entrepreneur, a robotics engineer and a recent MIT grad, is gearing up to launch a high-tech wine bottle that, as Boston Globe columnist Scott Kirsner sees it, aims to be “the last [one] you’ll ever need,” promising to do for wine pouring and storing what Keurig and Sodastream have done for coffee making and carbonation.

In fall 2015, Kuvée plans to launch a WiFi-connected wine bottle into which the user will place a canister of the wine of his or her choice and pour a glass here or there, as needed. The canister (a funding blurb calls it a “proprietary Kuvée wine bottle”) is designed to protect the remainder of the wine from exposure to the air in order to prevent it from oxidizing and going bad. The outside of the bottle will feature a touchscreen “smart label,” with information about the wine you’re drinking and “social recommendations for Kuvée wines from drinkers with like taste profiles,” according to the blurb. You can reorder canisters with the tap of a button.

Even in a culture that embraces convenience and loves its time-and-money-saving gadgets, it’s an open question whether wine lovers will want to swap their beloved bottles for this new system. On the other hand, no one feels good about pouring the too-long-neglected contents of an unfinished bottle down the drain — perhaps pricey-wine lovers least of all.

Photo courtesy of iStock

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