Drink Pink: How Rosé Got So Popular

If you’ve found yourself suddenly drinking rosé wine, you’re part of a national trend. But how did the pretty pink wine get so popular, so suddenly?
Related To:
Drink Pink: How Rosé Got So Popular

If you’ve found yourself drinking more rosé — or drinking it for the first time — these past two summers, you’re part of a national trend. “Folks on the coasts had heard it for a couple of years, but 2014 was where rosé really became like,  it,” Devon Broglie, Whole Foods’ associate global beverage buyer, recently told Eater.

But how did the pretty pink wine get so popular, so suddenly? Eater took a look. Here are a few takeaways:

It was no accident: Having noticed the rosé trend fermenting in wine-forward areas like Southern California, buyers at national retail chains, who have a nose for such things, made a conscious decision to decant it to areas across the country.

The supply was there: When a trend hits its sweet spot, sometimes it’s hard to produce enough to meet demand, but Ryan Looper, a sales rep for the wine distributor T. Edward Wines, told Eater that importers and distributors have been able bring in “more rosé to supply, or feed, the trend.” Angelina Jolie and Brad Pitt’s Miraval label alone ramped up production of its rosé — from 200,000 bottles in 2012 to 500,000 more recently.

Comfort is key: Shoppers may find it easy to choose a rosé and have a clear idea, in advance, of what it’s going to taste like — with less worry about varietals and vintages than with reds or whites. “All they have to say or look for is ‘rosé’ — and that is easily identified for all parties," Looper told Eater.

The price is pretty nice, too: Maturing takes less time than maturing many other wines, so rosé costs less to produce, allowing it to be sold — reliably — at an affordable price point. In 2014, the average U.S. price of a bottle of premium rosé was $16.83, according to Decanter.com.

And it’s ever so drinkable: Dry yet approachably fruity, the current crop of rosés are not the sweet stuff your parents think of when they hear “rosé.” Jeff Kellogg, wine director at the New York restaurant Maialino, contends that rosé’s former uncoolness contributes to its current appeal for young wine drinkers. “There is a certain trendiness with the fact that, in the recent past, their parents would not have been caught dead drinking pink wine,” he told Eater. “There is a slightly hip, 'I'm in the know' feeling to ordering rosé.”

Then again, if everyone’s in on the rosé trend, can it really be considered a secret?

Oh, and by the way, rosé is great for mixing. Here are a few ideas:

Photo courtesy of iStock

Next Up

Rosé: Pink Without Blushing

Once you get past rosé wine’s frivolous, heart-shaped-bed hue, the deliciousness of the wine will win you over.

Holiday Drinking Strategies

This December, don’t guzzle down hundreds of empty calories at holiday parties. Instead, review these helpful tips before heading out to your next shindig.

Can You Drink Cooking Wine?

Let's uncork the details of cooking wine (versus cooking with wine).

Why You Should Drink Port

In world of Unicorn Frappuccinos, port is like grandpa yelling at the grandkids to put their phones down and have some darn respect.

Guess Which State (or District) Drinks the Most Rosé Per Capita

Here’s a hint: It’s full of politicians, lobbyists and stressed-out millennial staffers.

Make Your Own Mulled Wine (or Cider)

This holiday favorite is guaranteed to get smiles out of your guests. If you’re a mulled wine virgin, no worries -- it’s super simple to whip up a delicious batch in no time.

Cooking With Alcohol

Forget about getting tipsy – that’s not the point here. Cooking with a little liquor can be a healthy way to add flavor to recipes.

Red Wine on the Cheap (But Still Delish)

After a busy week with my kids and work, I like to relax with a nice glass of wine or two. These days, we’re all on a budget—so I scouted out the best tasting wines for your buck from Joe Girardi, a wine buyer for Stamford Wine & Liquor in Connecticut.

Chefs’ Picks: Top Holiday Bottles

If you want to buy a few celebratory holiday wines, dazzle your guests with these chefs’ go-to bottles to serve, gift and brighten spirits.

Wine Varietals to Know

With our glossary in mind, let's dig deeper into the big six grape varietals.