New Product Helps the World Do Butter Better
Inventor and food entrepreneur Doug Foreman (the original thinker behind Beanitos bean chips) is hoping to make the world a better place by bringing to kitchens across the globe a gadget that sprays butter wherever it is desired.
"One day I started thinking, why isn't there a simple spray of real butter? I mean, how hard could it be?” Foreman writes on a Kickstarter page launched to help bring his new product, Biem, to market. “Well, it turns out, it was a lot harder than I thought. But after a couple of years of testing and multiple prototypes, we did it.”
Biem works with real butter. You toss in a stick and the device uses only heat and air — no chemicals – to melt only as much butter you need (not the whole stick) and spray it wherever you like: onto bread or veggies or whatever. (Foreman says it’s the key to a perfect grilled-cheese sandwich.)
The handy gadget, made of smudge-free silicone and brushed stainless steel, also works with oils like olive and coconut and is designed to be clog-free, rechargeable, and easy to store and clean.
How hungry is the world for a butter sprayer? Apparently more famished than even Foreman may have imagined. The product’s Kickstarter page has racked up more than $197,000 in funding from 1,465 backers as of this writing — with nine days yet to go on the campaign. Foreman’s original goal was only $42,000.