Why Canned Rosé Might Be the Drink of the Summer
Underwood Wines, an Oregon company, is offering rosé in “approachable and ready-to-travel” 375-milliliter cans. (Tasting notes include “strawberry, watermelon and peach.”)
Lila Wines offers a canned rosé from Provence, France, that its website describes as “light, crisp and aromatic with aromas of fresh watermelon, strawberries and a hint of minerality.” It goes on: “This Rosé is dry and refreshing with lingering flavors of red berries and orange peel. Pairs well with everything from lobster and herbed butter to a simple BLT sandwich.”
Those who want to eschew the bottle and drink pink can also do so with The Drop Rosé Wine. The 2015 California dry rosé (11 percent A.B.V.) comes in a 250-milliliter can, is sold in four-packs and is targeted squarely at millennial drinkers — male and female — who may be looking for a canned-beverage alternative to beer.
The Drop’s makers (recent Columbia Business School alumni) definitely have their pitch down. Their website boasts: “This Rosé is all about Summer — Light as a four day work week; a bit of fruit on the nose gives way to first class crispness, finished with a high-five of minerality. Don’t be fooled by the can, THIS IS NOT YOUR AUNT’S PINK ZIN.”
Other selling points include portability (“It can go wherever our drinker is — from beaches, pools, music festivals, boats, golf courses, to up a mountain in their pack”) and convenience (“It is a package and glass in one – no need to bring cups or a corkscrew”).
Of course, they may be looking at life through rosé-colored glasses … or aluminum.
Photo courtesy of @thatroselife