The Whole World Is Drinking Less Booze — Except Americans
All over the world — for the first time in almost 15 years — people are drinking less alcohol. But there’s one notable exception: folks here in the good ol’ U.S. of A.
In 2015, global alcoholic beverage consumption sank by 0.7 percent, according to a new report from the market research firm Euromonitor International cited by FoxNews.com. It’s the first decrease in global alcohol sales detected by Euromonitor since 2001, when it began tracking the market.
But while people in Ukraine bought 17 percent less alcohol in 2015 than in 2014, marking the biggest decline worldwide, and China, where the market for alcohol is biggest, slipped by 3.5 percent, in North America consumption was up. Americans bought 30.6 billion liters of alcohol in 2015, an increase compared with 2014, when they bought 29.8 billion liters.
Euromonitor International senior alcoholic drinks analyst Spiros Malandrakis credits the microbrewery and craft beer movement, at least in part, for the rise in the U.S. and says that worldwide there’s been an emphasis on quality over quantity.
Global sales of tequila and mezcal are up (from 263 million liters in 2014 to 275 million liters in 2015) as are those of bourbon and U.S. whiskey (from 322 million to 335 million liters), cognac (from 99 million to 104 million liters) and wine (from 27.4 billion to 27.9 billion liters), FoxNews reports. Meanwhile, sales of vodka — still the world’s most-popular liquor — declined (to 3.2 billion liters in 2015 from 3.3 billion in 2014), as did those of rum (to 1.36 billion liters from 1.38 billion).
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