The Numbers Behind Food Pics, Avocado Toast and Other 'Foodie' Trends


Photo by: Anaiz777 ©Anaiz777

Anaiz777, Anaiz777

Are you a “foodie” and Instagram addict who chooses a restaurant based on how ready for a close-up its dishes are and then calls a halt to all eating at the table until you have dutifully snapped pics and posted them on social media for all to see? If so, you are so on-trend.

The folks at Zagat, those restaurant-rating gurus, have released the results of a recent dining-trend survey, reflecting the sentiments of 9,865 passionate eaters nationwide, and the findings are rather interesting.

Here are some key facts and figures:

We are slaves to social media:

60 percent of social-media-active restaurant-goers surveyed by Zagat admit to persuading a dining companion to wait to eat their food until they’ve had a chance to snap photos.

41 percent of diners nationwide who are active on social media say they post photos of their food online while they are sitting at the table.

75 percent of those who enjoy looking at photos of food on social media say they have chosen a restaurant based on those photos. (In Honolulu, fully 91 percent said they had!)

Thankfully, only 1 percent of survey respondents say they have posted photos of their food online from a restaurant bathroom. (Because … ew.)

Some trends have staying power (and others not so much):

33 percent of respondents nationwide “love” avocado toast, and 31 percent of them feel the same way about ramen, pork belly and Sriracha.

38 percent of restaurant-goers said they were totally “over” food mash-ups (Cronut? Cro … not!) and 57 percent of them felt that way about “gimmicky” foods like rainbow bagels. (Over the rainbow!)

Just say no:

38 percent of us will reject a restaurant if it has a cash-only policy. (Don’t make us go to the ATM!)

33 percent of us will skip an eatery that requires us to eat at communal tables, and the same percent will do so if a restaurant has a “no-substitutions policy.”

20 percent of us won’t go to a place that seats only those with reservations. (And 72 percent say they would never pay for a hard-to-get reservation.)

Location, though, is not a serious barrier; about one-fourth of those surveyed will happily take a weekend driving trip or a flight for a good meal.

What’s in a name?

77 percent of those surveyed by Zagat consider themselves “foodies.” (Embrace it!)

Photo courtesy of iStock

Next Up

Food Network Predicts the Biggest Food Trends of 2024

The latest appliances, ingredients, culinary communities and more.

Can Avocado Toast Help You Lose Weight?

Maybe the Millennials are on to somthing...

12 of the Biggest Trends In Food Right Now

From lazy cooking to vintage-inspired glassware.

We’ve Predicted the Biggest Food Trends You’ll See In 2023

What will we all be cooking and eating next year?

Thanksgiving by the Numbers

Thanksgiving is one of the most highly anticipated meals of the year, and we've got the inside scoop on what to expect in 2015 — from the early stages of planning and shopping to the moment you take the bird out of the oven. Check out these survey findings and see how you match up.

Drinks by the Numbers

For this year’s December issue, Food Network Magazine took the guesswork out of figuring out how much alcohol to buy for your holiday soiree.

Thanksgiving By the Numbers

Thanksgiving is famous for belly-busting dinners and pant-splitting desserts. We’ll give you some tips so you can eat to your heart’s content and still save some calories.



8am | 7c


9am | 8c

BBQ Brawl

10:30am | 9:30c

BBQ Brawl

12pm | 11c

Beat Bobby Flay

1:30pm | 12:30c

Beat Bobby Flay

2:30pm | 1:30c

Beat Bobby Flay

3:30pm | 2:30c

Beat Bobby Flay

4:30pm | 3:30c

Beat Bobby Flay

5:30pm | 4:30c

Beat Bobby Flay

6:30pm | 5:30c

Beat Bobby Flay

7:30pm | 6:30c

Beat Bobby Flay

8:30pm | 7:30c


9:30pm | 8:30c
On Tonight
On Tonight

BBQ Brawl

10pm | 9c

Beat Bobby Flay

11:30pm | 10:30c


12:30am | 11:30c

BBQ Brawl

1am | 12c

Beat Bobby Flay

2:30am | 1:30c

Beat Bobby Flay

3:30am | 2:30c

What's New