Will Tea Be Hot in 2017?

464628026

Photo by: Simotion ©Simotion

Simotion, Simotion

No one knows exactly what the coming year will hold, but food experts have their suspicions — and a group of them are predicting that 2017 may be a big year for tea.

Green tea, for example, may be particularly hot. It has just landed on a list, based on a national survey of 1,700 dietitians conducted by food and health PR firm Pollock Communications and Today’s Dietitian magazine, of the top 10 superfood trends set to take off in 2017. Green tea’s rise reflects a trend toward more “mindful eating” and the consumption of foods with “health-promoting qualities,” Today’s Dietitian Mara Honicker said in a release about the survey.

Look for major growth, too, in the consumption of matcha, the finely ground green tea powder that was an essential ingredient in Japanese tea ceremonies as far back as the 12th century and that has gained popularity in America in recent years.

Big beverage companies are expected to launch new tea products to capitalize on the trend as well. Nestea, for instance, is planning to polish up its brand identity and bring two new lines of tea to market in the coming year, industry news site BeverageDaily notes, including a line of “real brew” tea that will include a lightly sweetened USDA certified organic green tea.

“There’s a lot of innovation in the tea category,” Louise Pollock, president of Pollock Communications, told BeverageDaily, adding that millennials, in particular, are embracing tea of all types and flavors — green, black and beyond — and are set to drive growth in 2017 and 2018.

And tea’s ascent will likely not falter in the near future. A recent report by Persistence Market Research suggests that the global tea market will climb from an estimated $14.45 billion by the end of 2016 to $21.33 billion in 2024, with black tea set to perform especially well.

Cream and sugar, anyone?

Related Links:

10 Afternoon Tea Spots Across the Country

8 Things Only Southerners Know About Tea

High Tea and Afternoon Tea Are Not the Same Thing

Photo: iStock

Next Up

7 Best Tea Subscription Boxes for Every Type of Tea Drinker

Make sure you never run out of tea this winter!

Is Drinking Hot Water Healthier?

We break down whether the temperature of your drinking water matters.

Recipes and Products for an Unforgettable Afternoon Tea

If these don't inspire you to slow down and enjoy your afternoon, we don't know what will.

25 Best Gifts for the Tea Lover

Whether your favorite tea lover is a matcha drinker or wants to learn to make their own bubble tea, we found the perfect gift for them.

10 Best Tea Organizers to Declutter Your Space

Because every step of making tea should be calming!

9 Recipes for Hot Toddy Season

Try these delicious hot toddies, with and without alcohol, for fewer calories than other hot drinks.

Make Your Own Hot Chocolate Floats

We've got four "cool" ways to enjoy hot chocolate.

Instacart Reveals America’s Favorite Hot Sauce

This bottle is the top sauce in a staggering 31 states.

9 Teas Experts Wish More People Knew About

Branch out from that black Lipton bag.

On TV

Girl Meets Farm

7:30am | 6:30c

The Pioneer Woman

9:30am | 8:30c

The Pioneer Woman

10:30am | 9:30c

Valerie's Home Cooking

11:30am | 10:30c

Delicious Miss Brown

12:30pm | 11:30c

The Kitchen

1pm | 12c

BBQ Brawl

2pm | 1c

BBQ Brawl

3pm | 2c

BBQ Brawl

4pm | 3c

Beat Bobby Flay

5:30pm | 4:30c

Beat Bobby Flay

6:30pm | 5:30c

Beat Bobby Flay

7:30pm | 6:30c
On Tonight
On Tonight

Ciao House

9pm | 8c

Beat Bobby Flay

10:30pm | 9:30c

Beat Bobby Flay

11:30pm | 10:30c

Ciao House

12am | 11c

Beat Bobby Flay

1:30am | 12:30c

Beat Bobby Flay

2:30am | 1:30c

What's New