Gwyneth Paltrow’s Organic Cafe Will Have a Room Dedicated to Selfies
Gwyneth Paltrow is expanding her empire and making it easier for the world to follow her food lead. The actress-turned-food-writer and healthy-lifestyle advocate is opening an organic cafe in New York, the next iteration in an endeavor that began in 2015 as a summer-in-the-Hamptons pop-up health-food purveyor.
Set to open in March adjacent to Paltrow's pal and celebrity fitness trainer Tracy Anderson’s new private fitness studio — where membership will run you $900 a month, not to mention the $1,500 initiation fee — the new eatery, 3 Green Hearts, will offer coffee, juices, smoothies and healthy prepared meals. (The third member of the green-heart trio is Tracy Anderson CEO Maria Baum.)
And while fitness club members will get a discount on food (which they will either really need after shelling out that kind of dough to work out or, more likely, not need at all), the cafe is open to the public at large. There will also be a meal-delivery service offering, according to a press release, “healthy, fresh and organic” foods “with weight loss and weight management plans available.”
What’s more, the new eatery, which is located on 59th Street in New York City and is an expanded version of a lower-key downtown location, will include not only a full kitchen, but also a “theater room” dedicated to before- and after-workout social-media selfie-sharing.
Why is that not surprising?
Also not surprising: the snarkiness with which the media has received news of this latest Paltrow project.
“Finally, a restaurant for people who want celebrity-curated health food served adjacent to a private $900-a-month fitness studio,” faux-gushed local news source amNewYork.
Eater, meanwhile, characterized the cafe’s fare as “militantly healthy.” However, the site declined to note, as it did in a previous post about Paltrow’s “joyless new health food line,” that 3 Green Hearts’ gluten-free, soy-free, dairy-free, nut-free and egg-free cookies are “essentially made of air and the tears of disappointed children.”
Put that in your smoothie...
Photo: Getty Images, Axelle/Bauer-Griffin / Contributor