Spread the News: Nutella Has New Competition

 

Nutella has just opened its first permanent standalone cafe, bringing a spreadable chocolate-hazelnut haven to Chicago’s Michigan Avenue. (Check out the menu and the decor. Yum.) But even as it marks this milestone, the richly popular bread spread may want to watch its back — because Krispy Kreme may soon be breathing down it.

Krispy Kreme Doughnuts is launching its own brand of coffee-hazelnut spreads — sort of like Nutella, but more coffee-ish. Spotted at the 2017 Sweets and Snacks Expo — also in Chicago, apparently the land of sweet spreads — by blogger Junk Banter, who posted a photo of a Krispy Kreme Doughnuts Coffee Spread jar on Instagram, the line will feature flavors like Caramel Macchiato. (Last year, Krispy Kreme introduced a Nutella-dipped doughnut, so the company has clearly had spreadable hazelnut in its sights.)

The 13 oz. jar’s label boasts that the spread is “Made With 100% Premium Arabica Coffee” and clocks in at 190 calories, 4 grams of saturated fat, 20 milligrams of sodium and 20 grams of sugar per 2 tablespoon serving. No word on caffeine content, but Junk Banter says eating this stuff, set to make its debut at Walmart sometime this year, is like licking “coffee off a spoon.”

Sounds incredible. Just one question: What if you made a sandwich with Nutella on one side and Krispy Kreme Coffee Spread on the other? Mind … blown.

Photo courtesy of @junkbanter

Next Up

Aronia: The New Superfood?

A buzz is brewing over this tiny berry. Have you heard about Aronia yet?

Are Pears the New Apples?

It appears that pears are everywhere — but are they the new apples?

Monster Cookies — The New Girl

With Halloween just around the corner, now's the perfect time to whip together a fresh batch of Monster Cookies.

The New Orange and Black

You don’t have to bake ghoulish cupcakes or serve garlicky anti-vampire snacks to throw a good Halloween bash.

Is Chocolate the New Coffee?

When the midday slump hits, try reaching for some chocolate instead of a cup of joe. Your brain may thank you.

Demystifying the New Food Labels

A dietitian gives the skinny on the latest nutrition label terminology.

Are Collards the New Kale?

Collard greens are a hardy option in these delicious dishes.

Bites Are the New Bars

Good for an energy boost or a tiny bedtime treat, these bites are taking over the health bar marketplace at lightning speed.