Target Is Now Selling Wine for 5 Bucks

The “cheap chic” discount chain has introduced a new line of wines that retail for $5 a bottle.

Related To:

Target Is Now Selling Wine for 5 Bucks

Whether you call it “Target” or “Tarjay,” you probably never called it the place where you plunked down a fiver and came away with a bottle of wine “ carefully crafted with premium, California-grown grapes.” Now you can.

The “cheap chic” discount chain has just introduced a new line of wines under an in-house label, California Roots, that all retail for $5 a bottle. The five wines, each boasting its varietal in an attractive font and on a boldly colored label seemingly tailored to millennial tastes (anyone else reminded of this?), went on sale at more than 1,100 Target stores nationwide on Sept. 3.

The line’s Chardonnay, in a green-gold bottle with a peach-colored label, features “lush tropical fruit flavors and a bright finish” and pairs well with “artisanal cheeses and freshly baked bread,” according to a press release.

Pinot Grigio, in a clear bottle with a blue label, offers “vibrant citrus and tropical fruit flavors,” the release notes, suggesting pairings of “crisp green salads and fresh fish.”

Moscato (clear bottle, green label) provides “delicate aromas and creamy peach and melon flavors” and is good with “sweet, freshly picked berries,” Target maintains.

Cabernet Sauvignon (dark-green bottle, deep-red label) is characterized by “juicy cherry flavors” and “hints of oak and graceful finish” and holds up well to “thick ribeye steaks,” according to the company.

And California Roots’ Red Blend is graced with “smooth berry and cherry flavors with hints of spice” that complement “wild mushroom pasta and grilled vegetables,” Target says.

The line of wines is aiming to appeal to oenophile shoppers, including those with shallow pockets, by providing what Jeff Burt, Target senior vice president of food and beverage, described in a statement as “incredible quality and amazing value.”

Watch your back, Two Buck Chuck.

Photo courtesy of @TargetNews

Next Up

5 Refreshingly Cheap White Wines

White wines make great pairings with light summer dishes -- fresh produce, grilled fish and more. Our friend from Snooth.com wine forums recommends five of his favorite whites that are light on the palate and your wallet.

Guess Which State (or District) Drinks the Most Rosé Per Capita

Here’s a hint: It’s full of politicians, lobbyists and stressed-out millennial staffers.

Red Wine: Is It Healthy?

Red wine has been coined the good-for-you alcohol. Does it really provide an amazing-for-you benefit or is it an over-hyped health halo?

Which Wines and Oils Do I Use When Cooking? — Fix My Dish

Don't stress about what kind of wine to cook with. It's pretty straightforward: If it tastes good in the glass, it'll taste good in the dish.

Budget Wines

Wines under $10, recommended by Michael Green

Which Wines Have the Least Sugar?

Save yourself a headache tomorrow.

Cold-Weather Wines

"Septembral" is a poetic word for autumn and the cooler weather and richer, earthier food that come with it. These six wines fit the Septembral theme (and beyond).

Sips for Hot Summer Nights — Outsmarting Wine

When it comes to selecting wine for hot summer nights, prosecco Vinho Verde and Beaujolais will guarantee a good night. Read more

Affordable Weeknight Wines — Outsmarting Wine

Here are three wine types that will enchant any night of the week and won't break the bank.

What's New