The Bon Jovi frontman is preparing to peddle a new wine, Diving into Hampton Water, a rosé on which he has collaborated with well-regarded French winemaker Gérard Bertrand.

What’s with that name? Well, funny you should ask. The origin of the wine’s moniker can be traced back to Bon Jovi’s family — and specifically to his son Jesse Bongiovi, a recent graduate of Notre Dame, according to the winemaker. The Bongiovis have a home in the Hamptons, and Bon Jovi enjoys rosé, which he calls “pink juice,” but Jesse and a pal redubbed his dad’s sip Hampton Water and that name — better than “pink juice,” for sure — stuck.

Father and son then explored the idea of making their own rosé wine, and when they met Bertrard, with whom they shared “a love of family, food, friends, and of course, great wine and great music,” Bon Jovi said in a statement, they immediately “hit it off,” and decided to work together to bring their rose-colored dreams to fruition.

The wine, which sets out to capture the vibe of the Hamptons and the South of France, where Bertrand’s wineries are located, is described in a press release as “a fresh and lively rosé, with distinctive minerality, featuring Grenache, Cinsault and Mourvèdre, grape varieties characteristic of the French Mediterranean region.” It is slated for a spring 2018 release at a price point of $25 a bottle.

"Creating this wine with Gérard was just as creative as collaborating with another songwriter,” Bon Jovi said. “Gérard uses his talents and wine knowledge just like a gifted musician. And working with my son on this has been an amazing experience."

Aw, way to give love of wine a good name.

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