You Put Your Reese’s Pieces in My Chocolate Bar

A new hybrid chocolate bar — Hershey’s Milk Chocolate Bar with Reese’s Pieces candy — is headed our way.

If your answer to whether to have a Hershey’s bar or some Reese’s Pieces is “Why not both?” then a) you are my kind of chocolate fan and b) there’s a new candy bar in town for people like us. The Hershey Company has announced a new candy-bar hybrid: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy.

The new mashup is set to hit store shelves across the U.S. in late November, which seems perfectly timed to alleviate that sad moment you realize you’ve already picked through your kids’ Halloween bag to snag all the chocolate items, leaving only far less interesting fare. It will be available in both standard (1.55 oz; $0.99 MSRP) and king size (2.55 oz.; $1.69).

Hershey’s has released it with the requisite fanfare.

“The mashup between Hershey’s Milk Chocolate and Reese’s Pieces candy is an ultimate celebration of the top two iconic chocolate franchises that will melt your heart to pieces for a once-in-a-lifetime epic treat,” Kriston Ohm, Hershey’s brand senior manager, said in a press release.

The company has also tapped a photo-ready engaged couple from Minnesota whose names happy to be Jenny Ries and Craig Hirschey – pronounced, if not spelled, Reese and Hershey – to serve as adorable real-life mascots for the marriage of the two candy brands.

Bet we can all guess what these cute kids plan to hand out as favors at their wedding in February.

Photo courtesy of The Hershey Company

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