Kellogg’s Launches a Berry Interesting New Krispies Flavor

Strawberry Krispies adds a pink tinge to your morning "snap, crackle and pop" routine.

New Innovation - New Equity
Nutrition/Allergen
PDR, New Food
Project Easel 1st Production, Comments: Production NLI for Easel. Zeroed out vit A contribution from beta-carotene as it is for color and not for fortificant purposes. Fortification profile matches CK. Flavor and color claim approved by legal

New Innovation - New EquityNutrition/AllergenPDR, New FoodProject Easel 1st Production, Comments: Production NLI for Easel. Zeroed out vit A contribution from beta-carotene as it is for color and not for fortificant purposes. Fortification profile matches CK. Flavor and color claim approved by legal

Think “snap, crackle and pop” is the height of breakfast joy, but up for a new angle on the old Krispies theme? Soon you can start thinking pink.

Kellogg’s has announced it will introduce Strawberry Krispies to its Krispies cereal lineup, which already includes Rice Krispies and Cocoa Krispies.

Strawberry Krispies will land on shelves nationwide in January 2019. It’s the first new flavor to hit the Rice Krispies lineup in more than 10 years. The last new Rice Krispies flavor, for those keeping track, was Berry Krispies, introduced more than a decade ago.

Kellogg’s promises that the new flavor will deliver “on one of fans’ top flavor preferences with a simple, naturally-inspired strawberry flavor that perfectly complements the iconic cereal that snaps, crackles and pops.”

Those with long memories may recall that the company launched a previous version of Strawberry Krispies in the ‘80s, but this new version has a completely different recipe, according to a Kellogg’s spokesperson. The box boasts that the new cereal -- available in both 11.5-ounce ($3.99) or 16.5-ounce ($5.69) boxes -- includes “colors and flavors from natural sources,” which is comforting.

No word on whether the new cereal will turn your milk pink (and sweet). But here’s looking forward to Strawberry Rice Krispie treats. Recipe at the ready, y’all.

Photo courtesy of Kellogg's

Related Links:

Next Up

Doritos Launches New Tangy Tamarind Flavor

A common ingredient in Hispanic and South Asian cuisines, tamarind is about to bring bold flavor to the American snack staple.

Lay’s Launches Three New Chip Flavors for the FIFA World Cup

Start stocking up on Adobadas, Bacon Wrapped Jalapeno Popper and Wavy Carnitas Street Tacos.

Snoop Dogg Launches Unexpected New Cereal

Snoop Loopz will get you going in the morning.

Subway Launches New Trio of Soups

And a $1-off weekend deal to encourage customers to try them all October long.

Dunkaroos Releases New Flavor: Orange Sherbet

The limited-edition flavor pairs the brand’s classic vanilla cookies with "indulgent orange sherbet frosting."

Boston Market Launches a New Kind of Chicken Nugget

Its signature rotisserie chicken is going bite-sized.

Taco Bell Launches Two New Twists on Nacho Fries

New 7-Layer Nacho Fries and Grilled Cheese Nacho Fries made their debut the same day the Enchirito returned.

What's New