Ryan Reynolds Is Getting In On the Celeb Boozy-Buying Trend

It's almost a celebrity rite of passage these days to take a stake in a liquor company.



NEW YORK, NY - MAY 01: Ryan Reynolds attends "Rei Kawakubo/Comme des Garcons: Art Of The In-Between" Costume Institute Gala - Arrivals at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Venturelli/WireImage)

Photo by: Venturelli


It’s almost a celebrity rite of passage these days to take a stake in a liquor company. Everyone from Drake to Justin Timberlake, George Clooney (who recently sold his tequila company for $1 billion) to Jay-Z, David Beckham to ZZ Top’s Billy Gibbons and his signature beard has done it. And that’s just to name a few of many.

Now Ryan Reynolds is getting in on the booze-brand-buying trend. The “Deadpool” actor announced on Twitter last week that he had snapped up Portland, Oregon-based Aviation Gin.

“In the long and in no way disastrous marriage of showbiz and alcohol, so happy to announce I’m the proud owner of a gin company...” Reynolds wrote, alongside a very virile photo of himself, sporting a distressed leather jacket, jeans and a fair amount of manly facial stubble and boldly holding a bottle of the hooch by its neck.

Reynolds posted the same photo on Instagram, and this time captioned it, “I own nothing in this photo. Except that gin company.” Cute.

Aviation says the actor’s engagement with the company will be more than simply financial, and that he will be actively involved in the day-to-day operations, strategy and vision.

Reynolds’ interest in the company apparently began with a sip of what he maintains is “the best tasting gin in the world.”

“Once I tried it, I knew I wanted to get involved with the company in a big way," he said in a statement. "If you think all gin tastes the same, you'd be mistaken. Aviation is in a completely different league and I couldn't be prouder to be a part of the company."

The admiration is mutual.

"We couldn't be happier that Ryan discovered Aviation. He wholeheartedly embodies the authentic, original spirit of Aviation Gin," Andrew T. Chrisomalis, CEO of parent company Davos Brands, said. "Ryan has worked tirelessly to create some of the world's most iconic media properties and will bring that drive and creativity to sharing Aviation with the world."

One roguishly handsome, gin-embracing photo opp at a time.

Photo: Venturelli / Contributor, Getty Images

Keep Reading

Next Up

Why Toast Is On-Trend

Think beyond butter and flip through Food Network Magazine’s 50 toast recipes.

Matcha: It's a Trend

From local cafes to national chains and matcha-making at-home kits, it's never been easier to drink this trendy beverage.

Guacamole Trends

Think beyond the chip and expand your guacamole repertoire.

Buy Here, Not There

Trying to find the best grocery shopping deals can be tricky. With so many options, sales and per unit prices, the best places to buy certain items are not always the most obvious choices. The Kitchen hosts are taking a closer look at your common grocery purchases and determining where the best place to buy them is: the supermarket or the warehouse store.

Buying a Grill

Guidelines for deciding which grill type is right for you

This Week in Celeb Food News

Find out what the stars have been up to this week.

Getting Crabby in the Kitchen

Whether it's peachy colored stone crab claws or the soft shell variety – crab season is in full force. Find out how to prepare this sweet, delicious and healthy ocean delight.

Make a Boozy Sauce

You don't have to be a chef to look cool in the kitchen: Fire up your pan with these sauces.