It’s almost a celebrity rite of passage these days to take a stake in a liquor company. Everyone from Drake to Justin Timberlake, George Clooney (who recently sold his tequila company for $1 billion) to Jay-Z, David Beckham to ZZ Top’s Billy Gibbons and his signature beard has done it. And that’s just to name a few of many.

Now Ryan Reynolds is getting in on the booze-brand-buying trend. The “Deadpool” actor announced on Twitter last week that he had snapped up Portland, Oregon-based Aviation Gin.

“In the long and in no way disastrous marriage of showbiz and alcohol, so happy to announce I’m the proud owner of a gin company...” Reynolds wrote, alongside a very virile photo of himself, sporting a distressed leather jacket, jeans and a fair amount of manly facial stubble and boldly holding a bottle of the hooch by its neck.

Reynolds posted the same photo on Instagram, and this time captioned it, “I own nothing in this photo. Except that gin company.” Cute.

Aviation says the actor’s engagement with the company will be more than simply financial, and that he will be actively involved in the day-to-day operations, strategy and vision.

Reynolds’ interest in the company apparently began with a sip of what he maintains is “the best tasting gin in the world.”

“Once I tried it, I knew I wanted to get involved with the company in a big way," he said in a statement. "If you think all gin tastes the same, you'd be mistaken. Aviation is in a completely different league and I couldn't be prouder to be a part of the company."

The admiration is mutual.

"We couldn't be happier that Ryan discovered Aviation. He wholeheartedly embodies the authentic, original spirit of Aviation Gin," Andrew T. Chrisomalis, CEO of parent company Davos Brands, said. "Ryan has worked tirelessly to create some of the world's most iconic media properties and will bring that drive and creativity to sharing Aviation with the world."

One roguishly handsome, gin-embracing photo opp at a time.

Photo: Venturelli / Contributor, Getty Images