The Backstreet Boys Are Set to Get Into the Tequila Game

The '90s boy band is all grown up and looking to launch a liquor label.



INDIANAPOLIS, INDIANA - DECEMBER 12: Nick Carter(L), Brian Littrell, AJ McLean, Howie Dorough, Kevin Richardson of the Backstreet Boys perform at Bankers Life Fieldhouse on December 12, 2017 in Indianapolis, Indiana. (Photo by Keith Griner/Getty Images)

Photo by: Keith Griner

Keith Griner

Backstreet’s back — again. And this time the ‘90s boy band is all grown up and looking to launch a liquor label. Specifically, tequila.

During a recent gig in Cancun, Mexico, the Backstreet Boys (er … men?) recently told Tasting Table that they hope to follow the lead of, like, every male celebrity around right now (Justin Timberlake, Carlos Santana, Diddy, Sammy Hagar and Adam Levine – not to mention George Clooney, who just sold his tequila brand for $1 billion) and get into the tequila game.

"I like a good reposado or anejo," Kevin Richardson told the website, impressively trotting out two tequila-related words.

Richardson’s bandmate Nick Carter then shared that the group was panning an imminent “tequila venture,” adding, "[We] just need to find a partner here in Mexico.”

Intrigued? Alas, there’s no more information yet available about the boys’ looming liquor lark, and maybe they want it that way. But Carter and fellow Boys A.J. McLean, Howie D. and Brian Littrell — all directors of BSB Entertainment Inc. — are clearly in an enterprising mood.

TMZ reports that they’re also set to get into the restaurant biz, having, just last month, filed to trademark the name Backstreet Barbecue for a restaurant. The eatery plans have not yet been confirmed by the band itself, but no reason to think it won’t work – as long as you love them.

Photo: Keith Griner / Contributor, GettyImages

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