Non-Alcoholic Rosé Is a Thing

Hmm ... Cheers?

Bottomless rosé may seem like a fabulous idea in the moment, but the next day it may find you feeling a little less in the pink. That is apparently the rationale behind Welch’s new bottled beverage, released just in time for summer sipping: a Sparkling Rosé with all the festive rosy coloring and none of the alcohol.

Positioned as perfect for baby showers, barbecues and other family occasions where you may want to pop a bottle of something special but don’t want to feel the lingering celebratory effects, Welch’s nonalcoholic, all-ages Sparkling Rosé is now a thing you can buy.

Now "you can rosé all day with no regrets," Welch’s promises on Instagram.

People are into it.

"Who says you can’t have fun when you are pregnant?!?" one Instagrammer shared, along with a gif of her guzzling the stuff straight from the bottle.

"So fun and flirty!!!" wrote another appreciative ‘grammer.

"Fanstastico," applauded another.

"love this!!!!!" yet another exclaimed.

And by the way, while Welch’s has promoted the pink drink as the ideal girlfriend-gathering sip, it doesn’t want you to think of it as strictly a lady thing.

"Cheers to men who drink rosé," the company captioned a photo of a preppy-looking dude toting a bottle of the blushing beverage.

"Ahh non-alcoholic rosé is such a great idea," gushed one Insta commenter.

And we’d have to agree, but it may not be quite as great as this idea proposed by another, who wrote, "Waiting on the rosé jam!"

PB&RJ? Bring … it … on!

Next Up

12 Expert-Recommended Non-Alcoholic Drinks

Discover delicious zero-proof products to sip this Dry January and beyond.

15 Convincing Non-Alcoholic Wines You Should Try

There is a non-alcoholic wine for almost all of your favorite varieties!

8 Best Non-Alcoholic Beers, According to an Expert

Every beer on this list contains less than .5% alcohol by volume and will satisfy even the most discerning beer drinker.

Non-Alcoholic Drinks You'll Want to Sip All Sober October

Stock up on wine, beer and spirits alternatives that are just as satisfying as their boozy counterparts.

4 Best Non-Alcoholic Whiskeys, According to a Spirits Expert

Our spirits expert rounded up the four best non-alcoholic whiskeys for every drink.

5 Best Non-Alcoholic Gins, According to a Spirits Expert

Including the best for a martini and gin & tonic!

This Non-Alcoholic Beer Is the Reason I’m Trying Dry January

Athletic Brewing's "survival kit" comes with everything I need.


What's New