Domino's Is Paving Roads in the Name of Pizza Protection

Kudos to the company for its out-of-the-(pizza)box civic-minded initiative.

The bumps and craters on a cheesy, topping-covered pizza are part of what makes it delightful and delicious. Not so the bumps and craters on a poorly paved road on your way home from the pizza place with dinner in the backseat. Hit a pothole the wrong way and your pizza may be toast. No one likes to open a pizza box to find the toppings askew and the cheese stuck to the top slab of cardboard. That’s just a bummer.

Domino’s is trying to address this pressing problem with a truly civic-minded initiative: Paving for Pizza. The pizza giant is asking customers in areas with cracked and hole-ridden roads to nominate their towns for help with repairs.

"Potholes, cracks and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino’s. We can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped," the company declares on the pavingforpizza sign-up page. "So we’re helping to pave in towns across the country to save your good pizza from these bad roads."

Customers enter their zip codes, and if their town is selected, their city will receive a paving grant to help with road repairs. Four towns around the country -- Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California – are already receiving road-paving help from Domino’s.

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal," Russell Weiner, president of Domino's USA, said in a press release. "Domino's cares too much about its customers and pizza to let that happen."

Touching, really. Noble, even. Plus, to sweeten the deal, Domino’s is offering customers a deal on carryout pizzas: large pizzas with three toppings will now run you $7.99 apiece.

And hey, maybe you can use the savings to spring for some new shock absorbers?

Photo courtesy of Domino's

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