Bubba Hubba Bubblegum Gin Liqueur Promises Sweet Nostalgia

It’s a bottled 18 percent APV blast from the past.

Was the world clamoring for bubblegum-flavored gin? Perhaps not, but that hasn’t stopped a British liqueur maker from producing one.

Sweet Little Liqueurs, based in Manchester, England, is now treating adventurous sippers who are nostalgic for the sugary chewing gum of their youth to Bubba Hubba gin liqueur.

Pale pink Bubba Hubba Bubblegum Gin Liqueur, not to be confused (or actually, given its similarity in name and logo, extremely likely to be confused) with Hubba Bubba bubblegum, joins Sweet Little Liqueurs’ lineup of alcoholic curiosities.

Other eye-catching gin liqueurs in Sweet Little’s "copper distilled" mix include those flavored like marshmallow, custard cream, popcorn, fruit salad and "Icepop Blue Raspberry," inspired by "the classic Blue Raspberry ice lolly" (maybe it’s a British thing?), just to name a few.

Oh, and in case retro flavors aren’t gimmick enough, Sweet Little’s Magic (Color Changing) Sweet Violet Gin Liqueur, which tastes like violet, additionally changes in hue from blue to pink when you combine it with "premium" tonic water: "This is an amazing party trick!" Sweet Little boasts.

But back to the newly introduced Bubba Hubba gin-based liqueur. Said to evoke Juniper and Bubblegum, it is best drunk neat, on the rocks, or mixed with lemonade, tonic water or Prosecco, garnished with strawberries or mint leaves, according to the website Ginsperation, where a 50cl bottle will run you £22.99 — or about $29 U.S. — whenever it is back in stock.

And when Bubba Hubba Bubblegum Gin Liqueur does again become available, you may want to jump on it quick. Not to pop anyone’s bubble, but Hubba Bubba maker The Wrigley Company recently emphasized that it had nothing to do with the hooch inspired by the bubble gum it introduced in 1979.

"There is no connection between the Bubba Hubba product and our Hubba Bubba bubble gum," a Wrigley spokesperson told The Daily Meal. "This violation of Mars Wrigley Confectionery's intellectual property rights has been raised to our legal team ..."

Peel that off your face, folks.

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