Drake Makes Good on Nickname, Launches Champagne

Given his Champagne Papi moniker, it seemed only a matter of time.

One of Drake’s many nicknames, in case you were unaware, is Champagne Papi. In fact, it’s his Instagram handle. So it was probably only a matter of time before he repped a brand of French bubbly – especially considering all the celebs without alcohol-related nicknames who have already gotten into the liquor biz.

The rapper is throwing his weight (and social media and party-throwing power) behind Mod Selection Champagne, which has just been released in the United States and Canada, although the house that produces it claims an award-winning legacy “in an exclusive enclave of the Vallée de la Marne” dating back to 1892.

Boasting “exceptional dedication to purity, balance and finesse” and “the purest expression of balance and terroir in Champagne,” Mod Sélection, which is overseen by wine and spirits producer and previous Drake collaborator Brent Hocking and currently available in both Réserve and Rosé variants, comes in a super-fancy bottle and box.

“Pushing packaging and design to its limits, the rich brown metallic, delicate symbolized patterns and embellishments are handcrafted and applied by the finest artisans in Champagne, ensuring no two bottles are ever alike,” a press release asserts.

“The product is great, the presentation is great and hopefully the representation is great as well,” Drake said, gesturing to himself with a smile on that last one, in a video posted on the Instagram account of Southern Glazer's Wine Spirits, which is distributing the Champagne stateside. “I think the full package is there.”

Ready to rush right out and try some Drake-endorsed Champagne? One thing may give you pause: the price tag.

A bottle of Mod Sélection Réserve Champagne will set you back $300, which sounds like a lot until you hear that Mod Sélection Rosé Champagne sells for $400.

Actually, it sounds like a lot regardless.

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