Hershey’s Kiss Fans Are Really Missing the Point
The chocolate maker is scrambling to address customers’ outrage over broken Kisses.
Hershey’s Kiss fans have a tip for the chocolate maker: Bring back the tips.
After a Facebook cookie-baking group noticed that the tips were missing from recent batches of Hershey’s Kisses – right in the midst of the holiday-cookie-baking season – the chocolate maker tried to make things right with the group by donating “a number of our iconic baking items as a thank you for their love of the Hershey’s brand and our Kisses and to heartwarm their holidays,” a Hershey’s spokesperson told Lebanon Daily News.
Jeff Beckman, Hershey’s director of corporate communications, told the Lebanon, Pennsylvania, newspaper the company was currently looking into the broken-tip situation, in which the dollop-shaped candies’ traditional pointy tips were turning up flat or jagged.
“We understand that bakers’ expectations are high for an iconic brand that is more than 100 years old because they are proud of their desserts,” he said.
Beckman suggested, in an exchange with Today Food, that the issue had occurred at some point along the production line and that efforts were underway to address it.
The company also apparently tried to get ahead of the social-media backlash by posting a message on Twitter showing a lineup of various types of Kisses, some of them with the tops missing, captioning the image: “Warm hearts this holiday season and take the time to celebrate our differences.”
That went over about how you’d expect.
“Weak try with the diversity distraction. Now, fix the problem!” wrote one unimpressed commenter.
“Address tipgate!” demanded another.
“Is this an ill disguised chocolate theft?” wondered a third. “Tips do add up!”
Others, however, saw opportunity in the missing tips.
Can't argue with that.