Are You Curious About Mexican Jalapeño Peanut M&M’s?
Or maybe Thai Coconut or English Toffee are more your thing...
Three new M&M’s flavors may not only melt in your mouth not in your hands, as the old slogan goes, but also melt the hearts of adventurous candy lovers.
Mars, the maker of M&M’s, has announced that a trio of new “internationally inspired,” limited-edition M&M’s Peanut flavors are now in stores.
Arguably the most unusual and intriguing of them? Mexican Jalapeño Peanut M&M’s, which the company describes in a release as combining “just the right amount of spice with chocolate.”
Thai Coconut Peanut M&M’s, meanwhile, are “a savory sweet taste inspired by the tropics of Thailand” and English Toffee Peanut M&M’s taste “as elegant as a trip to Great Britain itself,” Mars maintains.
The new candies hit stores nationwide on January 28 as part of M&M’s Flavor Vote campaign, which encourages consumers to try all three flavors and then vote on their favorite. Those who vote will also be entered for a chance to win a trip to the three countries whose spirit and flavor the new candies claim to capture -- Mexico, Thailand and England -- which sounds like an amazing trip.
"We believe flavors have the power to transport you,” M&M’s Brand Director Allison Miazga-Bedrick said in a press release, noting that this idea inspired the company to offer candy fans “the chance to win a trip around the world."
Votes can be cast – one per day – online or via text. (Text the word "Vote" to 84444 and follow instructions sent in the reply.) The voting will continue until May 17, and in August 2019, Mars will announce the flavor that collected the most votes. The winning flavor will continue to be available in stores across the country. (It’s the same process that brought us Coffee Nut Peanut M&M’s in 2016 and Crunchy Mint M&M’s in 2018.)
Judging from the responses to an M&M’s Instagram post announcing the three new flavors up for consideration in the Flavor Vote, each has its fans.
But while English Toffee and Thai Coconut both sound yum, we can’t help but hope the commenter who predicted “Jalapeno is going to win this thing!” is proven correct.
If variety is the spice of life, that goes double for a spicy variety, we say.
Photo courtesy of @mmschocolate