Can Your Refrigerator Help You Find True Love?
The 'Refrigerdating' app invites you to swipe right or left based on the contents of people’s fridges.
Love works in mysterious ways -- and the high-tech appliance cupids at Samsung apparently believe it may work through your fridge.
The global conglomerate has launched a dating app that will let you swipe right or left based on the contents of people’s refrigerators – and other people do the same based on the contents of yours. They’re calling it Refrigerdating because of course they are. And no, don’t check the calendar, it is not April 1 yet; the app appears to be for real (although perhaps we hope at least maybe a little tongue in cheek?).
The app is built to take advantage of some of the features of Samsung’s Family Hub refrigerators, which come tricked-out with a large touchscreen on the door and three built-in internal cameras and promise to let you do everything from listen to music and monitor your sleeping baby to set the thermostat in your home.
But if you are not among those who have spent several thousand bucks on a fridge that will photograph its own contents (to help you shop, plan meals and monitor expiration dates), you can just take a picture of the interior of your regular old fridge with your regular old phone and upload that. Because it’s browser-based, it’s supposed to work on any kind of smartphone.
Basically, you upload an image of the inside of your refrigerator and then, according to its website, “Refrigerdating will then hook you up with a variation of fridges, of different tastes, to pick and choose from.”
Are you looking for a refrigerator that is empty but for last night’s restaurant leftovers, in hopes that means a lifestyle of dining out? Do you seek a fridge heavy on vegan ingredients? Would you prefer something revealing a penchant for protein shakes, tipping you off to an active, fitness-oriented potential mate? Refrigerdating aims to let you extrapolate and connect accordingly.
According to a tech writer who says he tried it (brave! I registered in order to verify, but chickened out when asked to reveal the contents of my fridge), you are told the first name, age and location of the person posting the fridge pic.
Samsung cautions against styling your refrigerator to create a specific impression and instead letting your fridge’s freaky-food flag fly. “If this is to work, it needs to be the real thing,” the company notes. “Cheating and relationships don’t go together well.”
It also advises against swiping right only for fridges that mirror yours, observing that mixing things up in unexpected ways can produce the best results.
The company also suggests that, when reaching out to fridge owners who interest you, you send messages that both reinforce the other person’s choices and give a sense of you and your life. Their example? “Hey, love that spicy taco sauce, makes me think of my exchange semester in Mexico.”
While presumably launched as a ploy to market Samsung’s fancy fridge line, Refrigerdating (conceived in Sweden but available worldwide, CNET reports) seems to have an earnest desire to bring together people based on the foods they consume -- or at least those they leave slowly going bad in their fridges.
Elin Axelsson, PR manager at Samsung Electronics Nordic, in Sweden, told CNET that Samsung hopes "people can meet under more honest or transparent circumstances with the help of the contents of the fridge, because that can tell you a lot about the personality."
Those petrified lemon halves, liquefying bags of salad, hairy jars of something now unidentifiable and crispers full of beer probably say more about us than we care to admit. Whether anyone will find them attractive, well, guess there’s now a way to find out.