Jennifer Lopez and Alex Rodriguez Are Getting Into the Frozen Food Biz
The betrothed superstars are teaming up with Walmart to launch ‘the first frozen meal brand designed for an electric pressure cooker.’
Jeff Kravitz
It may be difficult to imagine Jennifer Lopez and Alex Rodriguez coming home after a long day of being famous and fabulous (and planning their wedding) and whipping up a frozen dinner for the kids. (Surely J.Lo and A-Rod and their offspring from previous relationships must have a chef on the family payroll for that, right?) Difficult, too, to envision the glam couple yearning for a new kind of frozen meal that aims, according to a press release, “to solve the age-old problem of not having enough time or money to eat a healthy meal.” (Time, OK, but money?!)
Yet those trifling details haven’t stopped the singer/actor/dancer and retired MLB star from throwing their impressive collective star power behind Tiller & Hatch Supply Co., a new venture that bills itself as “the first frozen meal brand designed for an electric pressure cooker.”
Newly available at Walmart stores nationwide or, by subscription delivery in 4- 6- or 8-meal bundles, online, Tiller & Hatch’s “restaurant-quality dishes” (eight at the outset, but with more promised soon) have been developed with flavor, nutrition and budget in mind by Bruce Hecker of Bruce’s Catering, which made its mark in the film and entertainment industry. They include ready-to-pressure-cook pastas, stews and soups such as Farfalle With Marsala Sauce and Chicken (380 calories per serving), Chicken Tortilla Stew With Black Beans, Red Pepper and Corn (190 calories per serving) and Southwestern Style Minestrone Soup With Meatballs (290 calories per serving).
victoria wall harris
Each meal for a family of four is priced around $12, or $3 per serving, is free of artificial flavors, colors or added MSG, and features premium ingredients, like hormone- and antibiotic-free meat. Future plans include options for organic, vegetarian and Paleo-diet-friendly meals. A portion of sales proceeds will be donated to shelters and charities working to combat hunger.
“This is an option we wish had been available to our families growing up,” Rodriguez said in a news release. “We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country.”
Sean Kane, co-founder of Launched.LA, which worked to develop the brand, called the partnership with health-and-wellness-minded Rodriguez and Lopez a “natural fit.”
Speaking of naturally fit, just look at this post-workout photo Lopez posted to Instagram on Sunday. It’s probably safe to say no amount of affordable frozen pressure cooker meals are going to get the rest of us abs like that, alas.
Photos courtesy of GettyImages and Tiller & Hatch Supply Co.
Related Links:
