Lucky Charms Is Giving the People What They Want: Marshmallows Only

You could be one of 15,000 lucky people who will win boxes containing only Lucky Charms marshmallows (hold the cereal).

General Mills Lucky Charms Marshmallow Only

General Mills Lucky Charms Marshmallow Only

Lucky Charms announced the return of its Lucky Charms Marshmallow Only Promotion. 15,000 winners will receive a limited-edition box filled with rainbow and unicorn marshmallows.

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Dear People Who Think the Marshmallows Are the Only Magically Delicious Part of a Bowl of Lucky Charms:

It may soon be your lucky day.

Lucky Charms has announced plans to give away 15,000 limited-edition boxes of marshmallow-only Lucky Charms as part of its Lucky Charms Marshmallow Only Promotion for 2019.

As luck would have it, it’s not the first time Lucky Charms has done the marshmallow-only-promotion thing. In 2015, it distributed boxes to 10 lucky winners and then ramped up the giveaway big-time in 2017 by giving away 10,000 boxes.

This time – maybe because third time’s a charm? – the cereal brand is adding what it’s calling “an exciting twist”: the boxes will contain only rainbow and unicorn marshmallows.

“It's no secret that Lucky Charms fans love the marshmallows," Scott Baldwin, director of marketing for cereal at Lucky Charms-maker General Mills, said in a statement. "Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!"

Unsurprisingly, the clamor on social media does not seem to have ended with the marshmallow-only-promotion news.

“So fun! This is definitely the best part of any cereal,” one Lucky Charms marshmallow fan wrote on Instagram.

“Yasssssss!!! love it,” cheered another.

“They need to make these all the time,” opined a third.

For a chance to get one of the 15,000 boxes this time around, you have to purchase a specially marked Lucky Charms promotional box, which can be found in stores across the country from now through September 2019, and look for a code on the inside panel. Then you enter the code on a promotional website – – and if it reveals that you’re a winner, you’ll get one of the limited-edition Lucky Charms Marshmallow Only shipped to your door and also,according to a press release, “receive membership into the elite Lucky Charms Marshmallow Only Club,” whatever that means. (Alternately, you can get a code by following directions found on

Of course, if you win a marshmallow-only box, your friends will definitely be after your Lucky Charms.

Photo courtey of General Mills

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