Ben & Jerry’s Is Now Selling Packets of Cookie Dough Chunks
They’re aiming to make 'Chunk Spelunkers' dreams come true.
Even though we all scream for ice cream, many of us probably find ourselves digging around in our Ben & Jerry’s Chocolate Chip Cookie Dough pints in search of hunks of dough. It’s just a thing that happens.
Obviously well aware of this phenomenon, Ben & Jerry’s is releasing packets of cookie dough chunks – hold the ice cream; no spoon needed – just for what it cutely (and accurately) dubs “Chunk Spelunkers.”
Available in three flavors -- Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip Cookie Dough and Vegan Chocolate Chip Cookie Dough – the chunks will come in half-pound, eight-serving bags. Priced at $4.99, they will arrive at participating retailers and scoop shops nationwide, as well as online, this month.
Unlike most raw cookie dough, the chunks, which are identical to those found in Ben & Jerry’s ice creams, are safe to eat, containing only eggs that have been pasteurized and flour that has been heat treated.
The vegan chunks – so certified by Vegan Action – are the same as those in Ben & Jerry’s new Chocolate Chip Cookie Dough Non-Dairy Frozen Dessert, a non-dairy flavor introduced in February.
The whole packaged-cookie-dough-chunk move came in response to popular requests, according to Ben & Jerry’s.
“Fans have been asking for ‘just the chunks’ for a while now,” Ben & Jerry’s Innovation Manager Jody Eley said in aproduct announcement. “During a short market test in Vermont last summer, fans snatched up the dough in record time. Bags flew off the shelves in mere days and stores could not keep the delicious dough bites in stock! Now, Ben & Jerry’s is rollin’ out the dough to fans across the US.”
Ben & Jerry’s Chocolate Chip Cookie Dough ice cream, which pioneered the cookie-dough-and-ice-cream combo in 1984, is the company’s top-selling flavor.
Something tells us these standalone, snackable chunks will be pretty popular, too. Still, we’ll miss the thrill of the hunt.
Photo courtesy of Ben & Jerry's